Method

Four descents, one continuous survey

The same method runs through every project — from the first free audit to the quarter-over-quarter compounding of a launched site. Here is each stage, what happens in it, and exactly what you receive.

SOUNDINGS TAKEN CONTINUOUSLY · NOTHING ASSUMED

  1. I · week 1

    Discover

    Chart where you actually stand.

    Every engagement opens with the survey: the queries your customers actually make, the businesses currently winning them, and the exact state of your site — speed, structure, indexing, local footprint.

    Nothing is assumed. The survey produces a written, plain-English picture of your visibility, and it’s the same document whether or not you hire us — that’s what the free audit is.

    You receive

    • Query map — what people search, in their words
    • Competitor structure read
    • Technical baseline: Core Web Vitals, indexing, schema
    • Local footprint: listings, consistency, reviews presence
  2. II · week 2

    Diagnose

    Name every cause, and what it costs.

    Findings become causes: this page loads in six seconds because of these images; this service can’t rank because no page exists for it; this listing contradicts your site.

    Each cause is priced against its consequence, so the plan that follows is ranked by leverage — the biggest gains first, the cosmetics last.

    You receive

    • Cause-by-cause diagnosis, in plain English
    • Prioritized plan ranked by expected leverage
    • A scope and schedule you can hold us to
  3. III · weeks 3–8

    Build

    Design and construction, with visibility structural.

    The site is designed and built — architecture from the query map, copy that answers real searches, speed and schema as construction standards, and every existing URL preserved or redirected so no earned ranking is lost.

    You see the work as it forms; nothing launches that you haven’t walked through.

    You receive

    • The site itself — designed, written, built, launched
    • Redirect map protecting every valuable existing URL
    • Structured data wired to verified business facts
    • Measurement live from day one
  4. IV · ongoing

    Compound

    Hold the position, then improve it.

    Rankings are a position, not a purchase. After launch, measurement shows what search sends and what converts; small corrections and added content compound the site’s authority quarter over quarter.

    This can be as light as a quarterly review or as involved as a content program — scoped honestly, never sold as a mystery retainer.

    You receive

    • Plain-language reporting: found, from where, did what
    • Quarterly review of positions and opportunities
    • Editing guide so your own additions inherit the structure

Stage one is free

The survey starts whether or not you hire us.

The visibility audit is Discover, delivered in plain English. If the findings speak for themselves, we talk about the rest.

Request the audit